Posted on February 2, 2007 by Rush Nigut

Insights Into Naming Your Small Business

Believe it or not, as a small business lawyer I have named more than my fair share of businesses for clients.  (Maybe I should add that to the list of incorporation services).  I always kind of laugh when I am asked for my opinion on the subject because I am not a marketing, advertising or branding expert - professionals that may actually get paid for coming up with a business name. It also makes me wonder how often do doctors name babies?

But the truth is business owners should take great care in naming their businesses.  I found this article with 18 insights on naming your small business.   You may also want to check out my past post on how to name your Iowa small business covering some of the legal considerations. 

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Drew McLellan - February 10, 2007 11:18 AM

Rush,

Naming your business is a very unique and one-time opportunity. If the name can capture both what you do AND how you do it differently than all the competitors -- you're a significant step ahead of the others.

Especially in today's internet-driven world, starting your name with an A or a B to get a higher listing in the yellow pages (one of the suggestions on the list) is a waste and consumers will see right through the gimmick. If all you have to offer is that you're AAA Plumbing -- you've got trouble.

Thanks for the link!

Drew

Rush Nigut - February 10, 2007 12:42 PM

Thanks, Drew. Excellent insight.

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