Could Something as Generic as SEO Really Be a Registered Trademark?

The term "SEO" stands for search engine optimization and has been around for a decade.  Heck, I've probably been familiar with the term for about nine years.  I can't imagine that someone could trademark a term as generic as SEO but that appears to be happening.

Read Brett Trout's blog for this interesting development.

P.S.  This just in, Brett Trout to trademark "IOU".

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