Avoid These 11 Common Mistakes of Small Business Owners

On the Texas Small Business Law Blog there is an helpful post on the common mistakes made by small business owners.  The common mistakes listed by business attorney David Willis include:

1) Under-capitalization.
2) Failure to plan and adjust for growth.
3) Over-emphasis on the type of business organization.
4) Failure to understand the impact of an employee.
5) Failure to understand the impact of employees.
6) Not having an employee manual.
7) Thinking: "I've got some experience, I can do this myself."
8) Not keeping up with the paperwork.
9) Failure to plan for litigation.
10) Not having an electronic document retention policy in place.
11) Failure to consult an attorney.

David is following up with more detailed posts about each mistake.  The one that caught my eye was No. 3 - over-emphasis on the type of business organization.  David warns that small business owners should not consider themselves invincible just because they have formed a business entity.  The small business owner must operate the business as a distinct entity. 

In the past I have written about some of the exceptions to limited liability.  The best way to maintain limited liability with your corporation or LLC is to is to make sure you keep your personal guarantees to a minimum, pay applicable taxes and keep all business dealings separate from your personal accounts.  Managing your small business corporate goverance (i.e. regular meetings of shareholders and directors with minutes documenting the meetings) is also critical.

Protect Your Iowa Business with a Non-Compete

Handcuffs Many business owners I talk with are reluctant to enter into a non-compete with their employees.  These business owners are afraid an employee won't sign or a confrontation will occur.  Some just don't believe they should keep the employee from finding a job - even if it is to the employer's detriment.

But to avoid disruptions to your business or losing customer relationships you should consider non-compete agreements in certain situations.  This is especially true if the employee has a close relationship with the customer and could easily take the customer if the employee leave your employ.

The best time to secure a non-compete agreement is when you hire the employee although continued employment may be sufficient consideration to bind even current employees.  Iowa courts have developed a three-part test to determine whether a non-compete agreement is enforceable:

1.  Is it necessary for the protection of the employer's business?

Factors to consider:  Does the employee have a great deal of personal contact with customers?  Is the employee in a position to lure customers away?  Have you spent significant time and money training the employee?

2. Is the non-compete unreasonably restrictive of the employee's rights

Factors to consider:  Is the non-compete limited in time?  The most common time restrictions are 1-3 years.  Courts tend to favor shorter time restrictions.  (This will always depend on the cirmcumstances of the particular case).

Is the non-compete limited in geographic scope?  For a local business, a 50-mile limit may be reasonable while a regional business may use a scope spread out over several states.  It depends on the market area of the particular business.  Because of the Internet and other technologies, geographic limits are becoming a less effective way to control competition from former employees.  Businesses must carefully consider how to be reasonable and still control competition in the global marketplace.

3. Is the non-compete prejudical to the public interest

Factors to consider:  Does the particular non-compete harm the general public?  This part of the test has rarely been used to invalidate non-competes in Iowa.  For example, non-competes in Iowa have been upheld against doctors and dentists where you might expect that limiting access to health care could harm the general public.

Finally, Iowa has adopted a "partial enforcement" doctrine permitting a court to uphold a non-compete agreement to the extent it is reasonable and allowing the Court to modify terms if necessary.  For example, a court may reduce a time restriction from 3 years to 1 year if the judge finds that is appropriate.  Or, a judge could change a geographic restriction from the entire state of Iowa to a 100-mile radius of the business.  This is different from an all or nothing approach where a judge might declare the entire non-compete agreement invalid if just one of the terms is found unreasonable.  When litigating non-compete agreements in Iowa the parties must consider whether the agreement may be partially enforced.   

If you are one of those who is not comfortable with a non-compete agreement for your employees I would strongly encourage you to have at least confidentiality and non-solicitation agreements.  These agreements generally provide protection for your business without restricting the employee's ability to work elsewhere.  If a departing employee attempts to take clients or other employees with them you will be glad you had those agreements in place.

*Remember there are several pitfalls relating to these agreements if not written correctly so be sure to contact your employment or business lawyer to review and/or draft such agreements.  For more information read this interesting article on The Power of the Noncompete Clause through the Harvard Business School.

Photo on Flickr by D.F. Shapinsky (pingnews)

Trout Writes on "Who Owns Your Website?"

Brett Trout has a post worth reading on "Who Owns Your Website?"  In the post Brett warns clients to carefully read the agreement and to take steps to ensure you own your Website and the domain name.  As Brett says, 

"Most clients think they are obtaining an "assignment" of these things when they write a check. They are shocked to learn that the people they paid to create these things actually still own them. Intellectual property laws are designed to protect the creator, to encourage the creator to create. If you hire someone to design a website for you, what you are actually purchasing is a "license" to use the design for the use intended by you and the designer."

So make sure to read your written agreement with the Web developer and carefully negotiate the terms of ownership of the site before you make any payment and before any work is performed by the developer.  Further, there is really no reason to have the developer obtain your domain name for you.  Just go to www.godaddy.com or some other site to obtain the domain name on your own.  It is easy and if you register it in your own name there won't be questions about who owns the domain name down the road.

P.S.  I also wanted to give a big shout out to Brett who is speaking at the Blog World Expo.  Brett is talking on keeping your blog out of court. The Expo is November 8 and 9 in Las Vegas.  See the Blog World Expo Blog for information on the conference schedule.  Congratulations on your selection, Brett.

Dry Cleaner Wins In Pants Case

A dry cleaner has finally been vindicated in court by winning a defense verdict against the administrative law judge who originally filed a claim against them for $67 million.

Thanks to the WSJ Law Blog for a link to the opinion and judgment.  For those interested, the award of costs to the defendant does not include an award that plaintiff must pay for defendant's attorney's fees at this point.  There is a pending motion for sanctions concerning the attorney's fees issue so we must wait to see whether the judge awards fees to the defendant.  (Read the end of the 23-page opinion for details).

The Basics of S Corporation Losses

Over on IowaBiz.com Joe Kristan has an excellent post describing the basic tax treatment of S corporation losses.  Joe says,

Bottom line? The ability to deduct business losses is a good reason for many taxpayers to use S corporations.  If you expect S corporation losses, talk to your tax pro before year-end to make sure you are eligible to deduct them.

I always say that the choice of entity (C Corp. v. S Corp. v. LLC) usually boils down to tax treatment.  Joe's article demonstrates why.  If you are forming a new business you not only need to talk with your business lawyer but also an accountant.

Friday's Business Nuggets

Want some great business advice?  Here are some of my favorites from the past week:

Tales from the Front:  Getting Business From Corporate Clients by Larry Bodine on The Law Marketing BlogThis one is specific for lawyers.  The post reinforces my theory that hourly rates are going away and that corporate clients want fixed fees and budgets for legal expenses.  Also gives great advice to use news aggregators and subscribe to RSS feeds

Indifference Kills by Brett Rogers on Beat Canvas.  Brett is writing passionately about Listening Well.  It's true, people need to know you care.

Speaking as a Performing Art by Guy Kawasaki on How to Change the World.  The biggest fear for most people is public speaking and you can never read enough on how to improve your presentation skills.  The greatest speakers I know practice, practice, practice.

Do you have any suggestions for great business advice over the past week?

What if More Employers Were Like Tony Dungy?

Michael Libbie had a great post on the recent 2007 Iowa Employment Values Study showing that more than anything workers want R-E-S-P-E-C-T.  Being respected in the workplace is the value Iowa workers feel is most important. 

But what if more employers were like Tony Dungy?  A post from TechRepublic says it very well,

"Dungy is one of the exceptions, and is part of a new breed of coaches who do things differently. He's not a yeller and he does not lead or motivate with fear. Instead, he believes in putting the right personnel in place, building a winning strategy based on the strengths of that personnel, and then treating them with the respect they deserve as professionals and human beings. As a result, the performance of his players is not driven by a fear of his wrath. The only fear they have is a fear of letting him down or disappointing him because of their trust in him and their loyalty to him."

Studies have shown that how well-respected employees feel is directly related to how enthusiastic they are about their overall employment situations.  Employees who feel well-respected are several times more likely to stay in their jobs.  Interestingly, one study says the main reason employees don't feel respect is not related to abusive management behavior as much as it is indifference or the failure of management to go out of its way to demonstrate respect to employees.

For the record, just check out my Number 1 out of 7 Ways to Avoid Employee Lawsuits written several months in advance of the Iowa Employment Values Study.  As I said then, it seems like a basic philosophy but it is amazing how many employers forget to treat their employees with respect.  Employees that are humilated or treated in a disrespectful way are much more likely to sue your company. 

Adam Steen to Offer Insights on Networking

"More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject." - Peter Drucker

Adampic Networking is a key for every successful professional. A growth capitalist with Transition Capital Management in West Des Moines, Adam Steen will teach professionals at our Secrets of Successful Professionals Revealed seminar how to connect with others on many different levels. He helps small to medium sized companies gain access to key relationships and resources in order to grow and gain value.  He has also developed speed networking events in Central Iowa that have been a tremendous success. 

To enhance this process, Adam and his company have built a network of experts in various disciplines in order to effectively drive private company growth.  At present, he represents the 'eyes' and 'ears' of Transition Capital Management in the private company marketplace.  Prior to his position with Transition Capital Management, Steen spent a period in Minneapolis as an insurance agent and coordinated several small business related networking groups.  Before that he enjoyed a brief stint in the Philadelphia Phillies minor league system as a pitcher.  His education background includes an undergraduate degree in Marketing from Minnesota State University in Mankato.

For more information on the Iowa Business Conference 2007 seminar and the other speakers check out our Events Page.  The seminar is July 20th.  Register today!

Questions?  Email Brett Trout at trout@bretttrout.com or Rush Nigut at rnigut@sullivan-ward.com.

Ombudsman May Reduce Risk of Lawsuits

The Tennesse Business Litigation Blog has a post discussing the use of an ombudsman in business to prevent lawsuits.

"The ombudsman position can be a very effective tool which provides an outlet for disgruntled employees to air disputes and reinstate respect in the workplace. A large percentage of litigation, including employment litigation, is spawned from misunderstanding. Imagine how much money a business can save by having an experienced neutral person review and assess a dispute before lawyers become involved. An ombudsman can also educate managers about dealing with workplace conflict and identify certain weaknesses in specific managers relating to interpersonal dealings that can be valuable come evaluation time."

Sullivan & Ward lawyer Larry McLellan is likewise a huge proponent of an ombudsman in a business.  Larry, who frequently serves as a mediator and has a master's in law degree in dispute resolution, has studied how businesses can reduce their legal costs through the use of an intermediary in the workplace.  Naturally it tends to be large businesses that use ombudsman programs but small businesses should also consider it.   Larry is always available to discuss with businesses and industry groups how they can reduce their legal costs by incorporting effective dispute resolution strategies in the workplace

Who's Afraid of the Big Bad Wolf?

Wolf A few days ago Brian Honnold had an excellent post about the fear of lawsuits by America's small businesses over on IowaBiz.com.  The most alarming statistic?  Small businesses bear 69% of the total cost of the tort system to all U.S. businesses.  That's $98 billion a year in costs.  Further, six in ten small business owners feel constrained when making business decisions because of the fear of lawsuits.

So what's the solution?

Many call for legal reform.  That's what the Institute for Legal Reform is all about. But is it really working?  Despite millions of dollars poured into extensive campaigns, it is apparent our nation's small businesses do not feel any safer.

Should we kill all the lawyers?  Wait . . . I shouldn't have said that.  I am a lawyer.

The best protection for small businesses is to build a solid foundation.  A house of bricks rather than one of straw or sticks.  As Brian discussed, insurance is a component in building that solid foundation but other protections are necessary.

Here are five suggestions on how to protect yourself from lawsuits:

  1. Use written agreements.  Unfortunately the day is over when you could rely on a handshake.  Make sure that your agreements are comprehensive.  The agreements should always set forth the rights and responsibilities of the parties in detail.  It is a good idea to have your written agreements drafted and/or reviewed by a business attorney.
  2. Have a comprehensive employee manual.  Employee lawsuits are on the rise and a major distraction for your business.  A written employee handbook affords you a better opportunity to avoid misunderstandings that can lead to litigation.  Disputes are are less likely to occur when your employees know the rules.  Keep in mind that a well-written employee handbook can help your business but a poorly written handbook can cause even more problems for your business.  Don't pull a template from the Internet without consulting an employment lawyer.
  3. Maintain your corporate or other limited liability structure.  Make sure to keep your personal guarantees to a minimum, stay current with corporate records, pay your applicable taxes and do not mix your personal assets with your business assets.
  4. Protect your intellectual property.  Consider obtaining trademarks, copyrights and patents as applicable.  Consult an intellectual property lawyer in order to protect yourself against infringers.  Likewise, avoid infringing someone else's intellectual property.  Before deciding on a business or product name you should check to see if the name is trademarked by someone else.  Similarly, be careful not to steal copyrighted materials for your own use.
  5. Consider alternative dispute resolution.  Mediation is often an efficient way to resolve business disputes.  It is a process in which the parties to a dispute, with the assistance of a neutral third party (the mediator), identify disputed issues, develop options, consider alternatives and work to reach an agreement. There is a time to go to court but consider the costs of the litigation before making that decision.  Approach the decision of whether to litigate in a business-like-manner rather than emotionally.

Be proactive.  Don't wait for the wolf to knock on your door before you protect yourself.

P.S. I wrote this post originally for IowaBiz.com.  The blog sponsor, Professional Solutions Insurance Services, and its parent company, NCMIC, had a nice write up in the Des Moines Business Record this week. 

Photo by Laenulfean on Flickr.

Iowa CEO Jim Goodman to Speak at Upcoming Business Conference

We are excited to have entrepreneur and local radio star Jim Goodman speak at the upcoming Secrets of Successful Professionals Revealed seminar.  Are you routinely looking at ways to help your clients get what they want?  Perhaps even outside your professional discipline?  If not, you are likely missing golden opportunities to grow your business. 

Jim is the CEO of Customer Ease, Employer Ease and Emerging Growth Group in Des Moines. He is a frequent speaker on business topics and is the host of the Iowa Business Hour. Jim's program emphasizes the 4 M's of creating a successful business venture - Money, Management, Marketing and Model.

Although Jim played college football at Saint John's University (there is a story there) we won't hold that against him.  One of the philosophies he learned from his legendary football coach is, "We are just ordinary people, doing ordinary things, extraordinarily well."  Jim personifies that philosophy.  Don't miss the chance to hear him talk on how you can succeed by bringing others success.

For more information on the Business Conference seminar and the other speakers check out our Events Page.  The seminar is July 20th.  Register today! 

Questions?  Email Brett Trout at trout@bretttrout.com or Rush Nigut at rnigut@sullivan-ward.com.

Ten Things to Keep in Mind for Firing an Employee

On her Employee Handbooks Blog Jill Pugh discusses 10 things to keep in mind if you need to fire an employee.

A no-no I see the most on the list is the desire to withhold money from the employee's last paycheck.  (See No. 5). 

Employees are often issued laptops, cell phones and other technologies. Unfortunately employees will often fail to return equipment when they leave the company. When that happens many employers want to deduct the value of the equipment from the employee's last check. Iowa employers must familarize themselves with Iowa Code Chapter 91A.5 concerning deductions from wages. This chapter prohibits an Iowa employer from withholding or diverting all or a portion of an employee's wages unless permitted by state or federal law or a court order. An employer may be allowed to deduct wages if the employer has written authorization from the employee to deduct for a lawful purpose that benefits the employee.

Consequently an employer may want to consider a written agreement with the employee upon issuance of the equipment. The agreement should authorize the employer to deduct the value of the equipment from wages if the equipment is not returned. With the appropriate language an employer may be allowed to deduct from the last paycheck.

Please be sure to consult an employment lawyer for specific advice concerning your circumstances.

LLC or Corporation Doesn't Protect You from Unpaid Payroll Taxes

Joe Kristan, Central Iowa's premier blogging accountant, reminds us in a recent post that LLC and corporation owners are responsible for unpaid payroll taxes.  The most important take from the post:

The moral? Never, ever fail to remit your payroll taxes; if you do, don't expect an LLC, or any other entity for that matter, will fend off the IRS.

Joe also expands on his post in a recent article on IowaBiz.com.  I encourage you to subscribe via RSS to Joe's blog and also IowaBiz.com.  Joe's blog is entertaining and informative.  Who knew an accountant could have such a sense of humor?  IowaBiz.com is particularly interesting because it features 12 business bloggers from several different disciplines including marketing, law, accounting, networking and more. 

Shirley Poertner to Discuss Crucial Conversations

Shirley Have you ever been in a meeting where everyone avoided the "elephant in the room"?  In our business and daily lives we all avoid certain conversations.  At work we send emails when we should talk to someone in person.  Or, we often ignore issues altogether which only makes matters worse.  Mastering Crucial Conversations and confrontations is a key to high performance and improving relationships.

At the upcoming Secrets of Successful Professionals Revealed seminar Shirley Poertner will introduce you to the concepts in how to master your Crucial Conversations.  When stakes are high, opinions vary, and emotions run strong, top performers turn disagreements and differences into dialogue. That's where Crucial Conversations skills are critical. They turn diversity into synergy and synergy into results.   

Shirley is an accomplished presenter who provides two-day workshops on Crucial Conversations and Crucial Confrontations in Iowa.  Her background includes management and business experience with Pioneer Hi-Bred International, Meredith Corporation and First Interstate Bank (now Bank of America).  Her company, the Poertner Consulting Group, is focused on helping business professionals achieve their full potential.

For more information on the LAWpportunities seminar and the other speakers check out our Events Page.  The seminar is July 20th.  Register today!

Questions?  Email Brett Trout at trout@bretttrout.com or Rush Nigut at rnigut@sullivan-ward.com.

Lawyers Aren't the Only Ones Invited

Brett Trout and I want to stress one thing about our upcoming seminar Secrets of Professionals Revealed.  It's a business conference!  Yes, we are lawyers and lawyers are invited but so is every other professional on the planet. 

Here's our theory behind this conference:  We attend continuing legal education seminars frequently.  Unfortunately those get to be a bit boring, and dare we say, a bit repetitive.  So we wanted to listen to great speakers talk on interesting business topics.  We thought you might like to listen too.

You won't find a better lineup of speakers at one conference in Iowa this year.  Kevin O'Keefe from Lexblog is coming all the way from Seattle, Washington.  Kevin is a successful entrepreneur (and lawyer) that has already sold one company to LexisNexis.  His new company is the premier company building blogs for lawyers and other professionals.  We are really excited and fortunate to have a speaker of his caliber join us. 

But that is not meant to take anything away from our strong contingent of Central Iowa presenters.  They are all success stories themselves.  A couple are lawyers but the others are all business professionals.  We even have a business coach to kick you in the pants.  (Take a look at the lineup). Some of the topics at the seminar include marketing and branding, networking, crucial conversations, office politics and work/life balance.

So don't be fooled into thinking this seminar is only for lawyers.  If you're not a lawyer and have the courage to swim with the sharks we'll see you on July 20th.  So don't wait, Register today!

Friday's Business Nuggets

Tre Critelli: Secrets of Successful Professionals Speaker Profile

At the upcoming Secrets of Successful Professionals Revealed seminar you'll get your chance to hear from Tre Critelli.  Tre and his father, Nicholas Critelli, have the only law firm within the United States that features a pair of English barristers and U.S. trial lawyers. 

The use of technology in Critelli's office is innovative and the envy of lawyers (and small office professionals) across the United States.  In an effort to keep clients fully engaged they have created a virtual law office where clients may enter a password protected site at any time and receive case updates, enter into a discussion or dialogue concerning their case or access documents, video presentations and deadlines.  In addition, the firm hosts a virtual conference room where clients attend case briefings.

At the seminar though Tre will concentrate on networking beyond artificial boundaries.  Choosing the right mix of professional networking, social networking, blogging, technology and real world connections is what Networking 2.0 is all about. Tre will help you take your career from being the small fish in one big pond to being the big fish in lots and lots of of small ponds.

As you might expect from someone with such a diverse background, Tre is an entertaining and creative speaker.  Come join us for the seminar on July 20th.

For more information on the LAWpportunities seminar and the other speakers check out our Events Page.

Questions?  Email Brett Trout at trout@bretttrout.com or Rush Nigut at rnigut@sullivan-ward.com.

Incorporating Your Iowa Business? Don't Forget Buy-Sell Agreement

The lawyers at Stark & Stark continue to produce helpful information on their law blog for clients and lawyers alike.  The latest article worth reading is from Stuart Mickleberg the Buy-Sell Agreements in Closely Held Business.  Stuart says a good Buy-Sell Agreement should accomplish at least four important objectives:

  1. Providing mechanism for the orderly transfer of the business;
  2. Establishing a valuation mechanism which avoids disputes between owners as well as possible disputes with the Internal Revenue Service;
  3. Reducing possible disputes between owners, an owner's heirs, and possible unwanted business partners to whom an ownership interest in the company may otherwise be transferred; and
  4. Providing financial security to a deceased or disabled owner's family.

As I have indicated in the past, the formation of an Iowa business should include a Buy-Sell Agreement.  Unfortunately it is an agreement that is often neglected by business people because they want to save on initial start-up costs.  As my friend Imke Ratschko says, "Buy-Sell Agreements are like prenuptial agreements for people in business... As with prenuptial agreements, people tend to overlook their importance or simply don't want to deal with the subject; after all, they are in love!"

But the time to enter into a buy-sell agreement is at the beginning of the business relationship when everyone is excited and getting along. It is often very difficult to negotiate a deal when something has gone wrong.  Without a buy-sell agreement, owners may end up in court and the business may suffer.

Victoria Herring: Iowa Business Conference Speaker Profile

Victoria_herring Bigger isn't always better. Victoria Herring is a successful sole practitioner who practices in the areas of civil rights and discrimination law in Des Moines. She is a believer in cutting-edge technology including the latest Apple technology, Web-based communication and online research. She will lend her expertise in how professionals can start their businesses on a shoe-string and use technology to gain an advantage over the slower moving "big boys."

Victoria is an accomplished speaker who provides consulting services for employers and has successfully represented plaintiffs and defendants in civil trials. As with most things, the Internet has changed the landscape for professionals.  Victoria has embraced new technologies and believes that personal service and the ability to treat each client as an individual is what separates many small firm professionals from the pack. 

For such an accomplished lawyer, Victoria's office is a little different than you might expect.  She does not work from an ivory tower but instead chooses to work from home.  Today's technologies allow her to remain responsive and competitive and she will show you can do it too.

The expectations of our clients are changing and professionals like Victoria Herring are listening.  Are you?

For more information on the LAWpportunities seminar and the other speakers check out our Events Page.

Questions?  Email Brett Trout at trout@bretttrout.com or Rush Nigut at rnigut@sullivan-ward.com.

Women Need to Consider Asset Protection Too

Penny J. Ummstattd-Cope of the Joplin, MO Business Blog points out that today's women need to be just as concerned about protecting their assets as men.  Penny says:

Women should start thinking about protecting their assets before they get married or even enter into a living arrangement with a man.  Why?  More and more women are seeing an increase in their income due to owning their own business, working their way up the corporate ladder, etc.  In many cases the woman's income will be more than the man.  Women need to start thinking about protecting their assets just like the men have always done.

It is sound advice from Penny.  I am seeing more and more women starting businesses than ever before.  It is also my impression that more women are becoming professionals such as lawyers, doctors, pharmacists, and accountants than ever before.  These women definitely need to consider asset protection.

Penny's post on Prenups for Women has lots of good information.  Be sure to check it out.

Timothy Johnson: Iowa Business Conference Speaker Profile

Timothy_johson All politics are local.  Including the office.  Do you know how to play the game or is the game playing you?

Timothy Johnson is a business consultant, author and adjunct professor in the MBA program at Drake University in Des Moines.  We are excited to have Timothy share his insight, wit and wisdom on office politics at the upcoming Secrets of Successful Professionals Revealed seminar. 

Timothy is the author of GUST - The Tale Wind of Office Politics.  Check out Drew McLellan's review of the book.  As Drew says, "Without the ability to spot office politics and do the necessary analysis to identify the motives behind the behavior, we don't stand a chance of being successful."

Learn more about Gust and Timothy on his blog, Carpe Factum.  If you don't know what Carpe Factum means it is the Latin equivalent of "Git'er done!".   So come have fun and learn valuable skills in how to deal with office politics at the same time.

For more information on the seminar and the other speakers check out our Events Page.

Questions?  Email Brett Trout at trout@bretttrout.com or Rush Nigut at rnigut@sullivan-ward.com.

Blogging is Like Baseball

When the Don of the Central Iowa Blogga Nostra asks you to do something - you oblige.  So here is my addition to the conversation Liz Strauss started on blogging as a metaphor.

Baseball For me, baseball is lifeSteve Rubel once compared blogging to baseball when he said:

Baseball is a good metaphor here. A blog link/mention combo is like a home run - a four bagger. You get attention, Google Juice, traffic and branding. Blog links without mentions and plain old mentions are like doubles because in either case you get two out of these four bases.

Ahh, but what about RSS? RSS is opt-in and it's attention. What if you score a blog link/mention combo in a popular feed you know has a high degree of attention among your target audience? Then we're talking about a Grand Slam, right?

Although we probably hate to admit it most bloggers are really singles hitters.  Bloggers who make contact with their audience on a day-by-day basis rather than the big splash of the home run.  No, its not always glamorous or pretty.  But in a game where the home run hitters receive all the attention it is often the singles hitters that provide the all-important margin of victory. 

In other words, blogging is a whole lot more like Tony Gwynn than it is Barry Bonds.  So hit singles and you just might end up in the Hall of Fame

Photo on Flickr by Scott Ableman.

Mitch Matthews: Iowa Business Conference Speaker Profile

Mitch_mathews Are you a professional in need of a kick in the pants?  If so, you won't want to miss the upcoming Secrets of Successful Professionals Revealed Seminar in Clive, Iowa on July 20th to hear Mitch Matthews talk about Life/Work Balance along with some great motivational messages.  Mitch is the Head Coach of a Kick in the Pants Personal Coaching.

Mitch is one of those guys everyone loves to be around.  He has an infectious personality and someone that spends a great deal of time helping others connect.  His recent BigDreamGathering attracted hundreds of participants and his game Q is taking off like wild fire.

Mark True of Stories By REL wrote a great blog post describing Mitch Matthews.  It's worth a read.  If it doesn't make you want to hear Mitch speak then nothing probably will - except perhaps a kick in the pants.

For more information on the seminar and the other speakers check out our Events Page.