Franchise Due Diligence: Ask what they don't do well
One of my franchisee clients offered a very simple question that every prospective franchisee should ask of other franchisees when conducting due diligence:
What doesn't the franchisor do well?
He says this evoked the best responses from franchisees when he conducted his due diligence. If you are considering a franchise be sure to talk to as many franchisees as possible. Speaking to only a handful is not enough.
For more information be sure to read this article on franchise due diligence resources.
