I recently enjoyed the book Mavericks at Work, Why the Most Original Minds in Business Win. The authors are William C. Taylor and Polly LaBarre.
According to the book the first question to ask yourself is: Do you have a distinctive and disruptive sense of purpose that sets you apart from your rivals?
An example is Cranium which had a much higher purpose than just selling their games. Instead, they were rethinking how parents could relate to their kids and how families could relate to one another.
My sense of purpose with this blog is that I can educate and provide information to clients and business people in such a way that helps them identify legal issues and make more informed choices about what legal services they need.
So ask yourself, what is your higher purpose?