Believe it or not, as a small business lawyer I have named more than my fair share of businesses for clients.  (Maybe I should add that to the list of incorporation services).  I always kind of laugh when I am asked for my opinion on the subject because I am not a marketing, advertising or branding expert – professionals that may actually get paid for coming up with a business name. It also makes me wonder how often do doctors name babies?

But the truth is business owners should take great care in naming their businesses.  I found this article with 18 insights on naming your small business.   You may also want to check out my past post on how to name your Iowa small business covering some of the legal considerations.