Franchise Agreement Negotiation

Prospective franchisees are often under the mistaken belief that franchise agreements are not negotiable. That’s often true even after a franchisor says initially that it will not negotiate a franchise agreement. 

So what’s one key in obtaining concessions in your franchise agreement?

Be willing to walk away.

It’s true of any negotiation. If you are

In this video I discuss a red flag I’ve seen come up in franchise agreement negotiation. Sometimes a franchisor will tell a prospective franchisee that they can’t (or won’t) change the franchise agreement. That’s just fine but my problem comes when they say, "Don’t worry though, we won’t hold you to that provision." That is