Diversify or concentrate?
It’s a question that divides entrepreneurs. But what if both are right?
I saw a video where one guy made millions by diversifying—spreading his investments across multiple businesses, minimizing risk while building steady wealth. Then another guy comments below: “You’re wrong. You’ve got to focus on one thing to win.”
Wait
Rush Nigut
Rush Nigut is a shareholder with the Brick Gentry Law Firm in West Des Moines, Iowa. His practice includes both transactional and litigation matters including franchising and business law. Rush started his legal blog, Rush on Business, in 2006. He has been quoted or referenced by hundreds of other blogs, websites, and publications. He also is the editor of the Brick Gentry Trial Team blog and can help you identify the most qualified lawyer at Brick Gentry to handle your case. Our lawyers have a breadth of trial experience in personal injury, employment discrimination, business litigation, IP law, and class action cases.
Iowa Franchise Laws: What Out-Of-State Firms Don’t Realize
If you are thinking about franchising in Iowa, you need to know one thing: Iowa franchise law is unique, and most out-of-state laws firms don’t really get it.
Let me explain.
Iowa Code Chapter 537A.10 governs franchise agreements in this state. It lays out the specific rules and regulations that franchisors and franchisees must…
Don’t Get Burned by Hidden Fees: Why You Must Read the Fine Print in Franchise Agreements
The devil is in details.
When you sign a franchise agreement, you are entering a long-term partnership. But how carefully have you read the fine print—especially the language around fees?
One seemingly minor word can cost you thousands.
Take marketing fees, for example. I have seen franchise agreements where the contract stated the franchisee must…
7 Things That Will Make You a Better Franchisee
Being a great franchisee isn’t just about following a system — it’s about mastering the little things.
- Own Your Mistakes Early
No one is perfect, and that’s okay! But pretending your mistakes don’t exist? That’s not how you win. When you slip up (and you will), take ownership fast. The quicker you address it, the
11 Must-Knows for Every Aspiring Franchisee
Franchising isn’t for everyone.
But if you’re serious about it, there are some things you need to know. For purposes of this blog post, eleven to be exact. These aren’t just suggestions; they are essential truths that can make or break your success as a franchisee.
1. Strong Brand or Great System—Preferably Both
A franchise…
Multi-Unit Franchising: The Secret to Scaling Your Success
One franchise probably isn’t enough.
That’s the truth most won’t tell you when you are looking to do more than just buy yourself a job. The real game-changer in franchising? Going multi-unit.
Why Multi-Unit Franchising is the Next Level
Owning a single franchise is like dipping your toe in the water—it’s a start, but it’s…
The Unseen Shield: Good Faith in Iowa Franchise Law
In Iowa, the franchise world has a silent guardian—Section 537A.10(11). It’s called the Good Faith provision in the Iowa franchise statute, and it’s more than just legal jargon; it is the very lifeline that ensures fairness between franchisors and franchisees. But what does this really mean if you are a franchisee?
Good faith isn’t just…
Are You Ready to Reach Out? The 3 Key Mindsets Before Contacting a Franchisor
Before you pick up the phone or draft that email, pause. You’re not just reaching out to a franchisor—you’re beginning a relationship that could define your next decade. And like any meaningful relationship, how you start will shape everything that follows.
- Curiosity, Not Conviction: Too many prospective franchisees approach with a checklist, focusing on what
Top 3 Steps to Take BEFORE You Search for a Franchise
Rushing into franchise ownership without preparation is a costly mistake.
To avoid buyer’s remorse, you need to be deliberate in your approach. Here’s how:
1. Self-Assessment: Know Your Strengths and Weaknesses
Before browsing franchises, evaluate your skills, interests, and financial situation. Too often, people pick franchises based on potential profit, not realizing they lack the…
5 Key Questions to Ask When Evaluating Franchise Opportunities
Choosing the right franchise is crucial. Getting it wrong can be financially devastating.
1. What Is the Franchisor’s Track Record?
A franchise with a strong history of success is likely to continue performing well. Look at how long the franchise has been in business and how many units are thriving. A proven track record can…