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Rush Nigut is a shareholder with the Brick Gentry Law Firm in West Des Moines, Iowa. His practice includes both transactional and litigation matters including franchising and business law. Rush started his legal blog, Rush on Business, in 2006. He has been quoted or referenced by hundreds of other blogs, websites, and publications. He also is the editor of the Brick Gentry Trial Team blog and can help you identify the most qualified lawyer at Brick Gentry to handle your case. Our lawyers have a breadth of trial experience in personal injury, employment discrimination, business litigation, IP law, and class action cases.

Most people think negotiation is about pressure. Faster responses. Stronger demands. Closing the deal before it slips away.

In practice, the opposite is often true.

The best negotiators understand that patience is not passive. It is a strategy. And in many cases, it is the difference between accepting a deal and shaping one.

If you…

Many business owners treat the Letter of Intent (LOI) as a formality. A handshake on paper. Something labeled “non-binding,” and easy to defer until the real work begins in the purchase agreement.

That approach is a mistake.

The LOI is not just a preview. It is the foundation. And once it is set, it becomes…

Business owners in 2026 face growing legal complexity. Contract disputes, ownership conflicts, economic/tariff pressures, and the rising use of AI-generated contracts are creating new risks. The businesses that avoid costly disputes tend to address these issues before they become problems.

Running a business has always involved risk. What is different in 2026 is how quickly…

Before You Sign the franchise agreement picture this:

It is three years from now.

The franchise you bought is open. The sign is up. The customers are coming through the door. You have poured your savings into the business and invested thousands of hours trying to make it work.

Then an email arrives from the…

When selling your business or exploring a potential deal, many owners now turn to AI tools to draft non-disclosure agreements. The instinct makes sense. It is fast and accessible. But the execution is often flawed. Most business owners are not lawyers and cannot reasonably be expected to understand every protection that should be built into…