The Lance Armstrong Foundation has sued an Oklahoma pet collar manufacturer for trademark infringement over the use of its Barkstrong and Purrstrong animal collars. The pet collars are sold by Animal Charity Collar Group, a Tulsa for-profit operation that sells its tic and flea collar for $6.99, while a "support collar" costs $4.99. The Oklahoma company allegedly began distributing the collars after a July 2005 marketing pitch to Armstrong foundation officials was rejected outright.
It will be interesting to see how this turns out but I can’t help but notice that just about every "dog" and his brother are wearing wristbands that mimick the Livestrong wrist bands. Why get so hot over the collar?
Maybe Iowa intellectual property attorney Brett Trout could weigh in on this issue for us.